As defined by HubSpot Academy, multi-touch revenue attribution is a report type that gives sales and marketing teams insight into the impact of marketing collateral on sales. That’s where multi-touch revenue attribution can help. Social media, email, digital advertising, blogs, downloadable resources-all of these touchpoints have made it much harder to identify exactly which marketing activities are driving sales down the road. ![]() However, ROI has been trickier to nail down as consumers have more and more touchpoints with brands. ![]() For marketing teams, demonstrating a clear return on investment (ROI) is key to garnering buy-in from stakeholders and securing a much-needed budget from decision-makers.
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